Digital Platform Development

From responsive websites to web apps to comprehensive platform development, the tailored digital experiences iostudio creates directly answer the needs of your audience. We leverage our subject matter expertise–in technology, content and user experiences–to develop the most impactful solution for your business.

User Experience &
User Interface Design

UX/UI design is so new that most companies are still trying to figure out the difference between the two. Fortunately for you, we’re not most companies.

Web Application
Development

Businesses live or die based on their websites and apps.
Our in-house developers are standing by with their lifelines.

Digital Strategy

Digital development without intention is wasted energy. That’s why every iostudio digital engagement begins with deep research and understanding of your user personas and the journeys they take from initial awareness to conversion and loyalty. Because anything less is little more than shiny, expensive noise.

Content Development

Content isn’t just the backbone of a website or application: It is the website or application. We take time to learn about our clients so we can craft content to match their brand aesthetic, detail for detail.

Front- and Back-End Development

No matter how shiny the outside, your app or site has to be just as fresh and clean under the hood. Our front- and back-end folks are equal parts artist and mechanic, ready to make your sites and apps hum.

Analytics & Data Visualization

Data is beautiful, but usable data is even more satisfying—like the wry smile of the Mona Lisa. We make Mona Lisas regularly for our clients. If you’re not one already—a client, that is—you should be.

 

Hosting & Maintenance

OK. We know it’s weird that we love this stuff. It’s just our thing. And we’re OK with that.

Platform Case Study

kidcentral tn

THE CHALLENGE

The State of Tennessee offers thousands of services that benefit Tennessee families. Unfortunately, overlapping messaging across six state departments and disjointed branding left Tennessee families either unaware of the services or confused about how to access them.

 

OUR SOLUTION

We began with a deep dive into both the audience and the client to pinpoint opportunities for greater efficiency in state outreach. Through focus groups and audience surveys, we identified media habits and interests. Through discovery sessions with the client, we grouped the services into the simple categories of Health, Education, Development and Support. Marrying the audience and client research, we created kidcentral tn, a branded cross-channel platform, including a responsive website with a robust content management system, and social media and email marketing. The platform content is ensured to be enriching and actionable, motivating the audience to learn more about state services. As a result, unique website visitors trend greater than 140 percent of state goals—with traffic conversions to state services trending greater than 170 percent of state goals.

IOSTUDIO DELIVERED

  • Brand planning and logo design
  • Website with content management system
  • Email marketing
  • Social media management
  • Video production
  • Interactive design and development
  • Copywriting
  • Data and analytics

Platform Case Study

U.S. Chamber of Commerce
Hiring Our Heroes Program

 

THE CHALLENGE

The U.S. Chamber of Commerce Hiring Our Heroes program sought to combat the increasing unemployment rate of military veterans. The Chamber identified the tremendous gap in communication and understanding between civilian hiring managers and veterans, but it lacked a platform to bring the two audiences together.

Within the first month of launch, the veteran resume app, Resume Engine, received more than 30,000 unique visitors.

 

OUR SOLUTION

With a suite of digital tools, we empowered both audiences to connect. We equipped the hiring managers with a content marketing site with more than 30 original articles on hiring and retaining veterans, as well as a virtual job fair site to connect in real time. To prepare veterans, we created a web application to translate their military experience into civilian career skills and create a single-page resume. Understanding that military spouses face similar challenges, we created an app customized to the military spouse experience. Additionally, we created a series of sites to inform veterans on civilian industry and state-funded military support across the nation, as well as 24/7 access to the virtual job fair.

IOSTUDIO DELIVERED

  • Brand planning
  • Websites (six total)
  • Web application design and development
  • Copywriting
  • Print design
  • Video production
  • Data and analytics

Platform Case Study

National Guard

THE CHALLENGE

The Army National Guard is required to maintain more than 300,000 soldiers annually, which requires a digitally based recruitment platform to attract, inform and process hundreds of thousands of recruitment leads per year.

 

OUR SOLUTION

Combining our first-hand military experience with our technical expertise, we devised a multimedia platform initiating more than 500,000 recruitment leads per year:

  1. NationalGuard.com: The online hub for the Guard, which transforms visitors into educated recruitment leads through tools such as web applications, over 40 videos and more than 40 microsites for states and territories.
  2. Contact Prequalification Processing System: The customer relationship management software, housed in a .mil environment, used by contact center operators to track each inquiry, then process and securely transmit data.
  3. Campaign Management Portal: The application that tracks and measures every advertising and marketing campaign and program. The portal tracks first contact through to enlistment to reveal return on investment.

IOSTUDIO DELIVERED

  • Website with content management system
  • Web application design and development
  • NIST-compliant information systems
  • Copywriting
  • Video production and photography
  • Data and analytics