The U.S. Chamber of Commerce Hiring Our Heroes program sought to combat the increasing unemployment rate of military veterans. The Chamber identified the tremendous gap in communication and understanding between civilian hiring managers and veterans, but it lacked a platform to bring the two audiences together.
Within the first month of launch, the veteran resume app, Resume Engine, received more than 30,000 unique visitors.
Using a holistic approach to digital platform development, we empowered both audiences to connect. We equipped the hiring managers with a content marketing site with more than 30 original articles on hiring and retaining veterans, as well as a virtual job fair site to connect in real time. To prepare veterans, we created a web application to translate their military experience into civilian career skills and create a single-page resume. Understanding that military spouses face similar challenges, we created an app customized to the military spouse experience. Additionally, we created a series of sites to inform veterans on civilian industry and state-funded military support across the nation, as well as 24/7 access to the virtual job fair.