iostudio and AWS Data: Collaborate to Improve Recruitment Marketing Initiatives
New technology can create opportunities to do the job that everyone wants done. This truth was evident when iostudio joined forces with Amazon Web Services (AWS) Data Lab to modernize the way recruitment data is visualized. This, in turn, aided the efficiency of data collection and got the job done in critical military recruitment lead conversion.
Connecting Real People to Real Outcomes in Real-time
As we strategized our battle plan, we knew there were big challenges that we had to face. First, what would need to be created for interactive, real-time visualization tools, designed to build timely/cost-efficient marketing decisions? And equally important, how would we upgrade and improve legacy systems, without disruption or service breaks, and have them equipped with real-time analysis? A formidable task indeed. However, our arsenal of assets included 20 years of experience supporting a number of DoD clients with recruitment marketing and the use cases for the data traditionally exported into PDFs.
Vendors or Partners?
Partners of course! If our client is not ahead of the game, then we have failed you as partners. Knowing what best practices and new capabilities are in the market as well as how and when to implement them, is critical. Further, if there is an opportunity where we can quickly reduce maintenance requirements and be good stewards of their dollar—we are all in. That is exactly what we did.
Why the cloud?
After a thorough assessment, we decided the existing platforms could be upgraded by integrating a secure, cloud-based solution capable of providing real-time pipeline data and analytics. Real-time inputs such as these empower leaders to make decisions based on how well their marketing and lead generation efforts perform and connect real people to desired outcomes. Helping our clients quickly assess what is working and, perhaps, what is not is vital.
Peeling back the layers (and reducing redundancy)
iostudio and AWS Data Lab successfully achieved our mission after we created a platform that allowed our clients to see campaign attribution and lead generation data in real-time while prohibiting the unnecessary layers of custom development or Commercial off the Shelf (COTS) solutions.
How did we build an efficiency like this?
Already familiar with the AWS GovCloud, iostudio joined forces with AWS in an AWS Data Lab on-site. The collaboration achieved the mission objectives in the GovCloud space. A data lake was established in Amazon S3. Then we constructed dashboards in Amazon QuickSight, with Amazon Athena, Glue, Lambda, S3 and Step Functions powering new dashboards. The end results meant ad-hoc analysis was available to the client instantly.
Successfully answering a challenge of this size and complexity means iostudio is well-prepared to support you through the process of updating and customizing your analytic and information systems.