Branded Military and Veteran Recruitment

UPS is committed to recruiting 50,000 military and veteran employees by the end of 2018 as part of the Obama Administration’s Joining Forces Initiative. The challenge: Many major brands are aggressively seeking the same audience. UPS’s promote-from-within culture aligns perfectly with military values, but, like in the military, most employees start at the bottom. The majority of UPS employees begin in a part-time position. In order to achieve its goals, the UPS Workforce Planning department engaged iostudio and partner agency Pathways 2 Solutions (PW2S) to develop a recruiting platform to elevate its brand above other large companies focused on veteran hiring.

iostudio/PW2S provided:

  • Branding
  • Content development
  • Video production
  • User experience consulting
  • Website design and development
  • Interactive web application
  • Mobile application
  • Production design and layout
  • Media planning
  • Outreach