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Rebranding a rapidly growing healthcare company meant highlighting what makes them unique.

Situation

Stonerise knew that their approach to transitional care is what sets them apart from their competitors. They needed to express that visually and bring together their 17 skilled nursing centers, therapy program and home health division as one cohesive, recognizable brand.

Solution

Stonerise strives to be a loving, encouraging environment for both patients and team members, and their new brand identity reflects that positivity. The approachable and optimistic graphics, typefaces and color palette that make up Stonerise’s new brand identity express the dependability of a big healthcare system and the warmth of a tight-knit community.

Impact

When incorporated into their new, informative and engaging website, this departure from the clinical aligns with the experience of walking into a Stonerise transitional care center. It feels different because it is different.

Stonerise branded photo of grandmother and granddaughter making cookies

Photography shows the love found within Stonerise
centers and gives shape to their brand promise:
"Back to health, back to life."

Our Creative team brought Stonerise’s established brand story and vision to life.

Stonerise already had a brand purpose (Galatians 5:13, “Through love serve one another”) and a brand promise (“Back to health, back to life”), and they knew they wanted their logo to contain visual references to the resurrection of Christ. Also on their wish list were graphic elements that hint at their Appalachian roots. iostudio’s designers used these guideposts to create a brand identity package that conveys Stonerise’s faith-based story and evokes feelings of comfort and hope.

Stonerise Logo
The brand-new Stonerise logo sends their desired
message but remains simple and understated.
Stonerise illustrations of healthcare workers and patients

Custom illustrations add warmth and energy.

Stonerise icon set
A complete set of brand icons reflects Stonerise's
commitment to serve through love.

Complete Website Overhaul

The new Stonerise website, developed and managed with WordPress and redesigned from top to bottom, was rolled out in stages, with carefully choreographed quality assurance checks that verified functionality and design consistency and included proofreading.

Stonerise website mockup in an iPhone
Stonerise website mockup on a mobile app
Mobile-ready web design ensures a user-friendly,
highly accessible experience.

Stonerise had another important audience to keep in mind.

A growing company isn’t just marketing to customers; they’re also looking for like-minded future team members. Among the audience profiles created for Stonerise were healthcare professionals at all levels.

Is your brand speaking to the right audiences with the right tone at the right time? We can help you figure it out.

How We Made It

Stonerise had an excellent foundation in place for their brand. The brand purpose, brand promise and history were all great sources of inspiration for both visual assets and messaging. Their approach to transitional care and their dedication to serving through love set them apart from their competitors in practice. It was iostudio’s job to translate those differences into marketing assets, steering their healthcare brand away from the tired and clinical and toward a lifestyle look that was full of hope and positivity.

Starter Stock Image Library

A collection of stock images that align with Stonerise’s visual identity and are useful for their purposes were selected and included in the asset package to complement those taken by the company’s staff photographer and guide future photography work.

Stonerise branding stock photography direction
A library of stock images and pointers for choosing
more round out a cohesive brand guide.

Content Audit

Although Stonerise already had a functioning website, they are growing rapidly, acquiring new locations and expanding their service offerings. iostudio’s Digital team conducted a content audit and made recommendations about accessibility, functionality and creating a cohesive online experience.

Thorough Messaging Framework

Audience development and messaging strategy involved extensive research and incorporated existing brand language to create audience profiles, channel-specific communications plans and user journeys.

Deliverables

Main brand logos and sub-brand logos
Custom illustrations
Color palette
Messaging framework
Brand guide
Stock photo library

Brand manifesto video

Content audit
Persona profiles
User journey
SEO optimization
Fully responsive, mobile-first design
Digital design system
Content management training

Custom WordPress development
Google Maps API integration
Custom location finder

Business cards
Letterhead
Email signature blocks
Informative one-sheets

Stonerise is an excellent example of what Brand Strategy can do.

Your audience won’t know that you’ve set out to shake things up unless you tell them. And if you tell them, you have to show them, too. Are you changing the game? iostudio can help you form, create and communicate your new brand.