Second Harvest Food Bank of Middle Tennessee
It was Christmastime. Hunger didn’t care.
It’s the holiday season, and people are going hungry. How do you cut through the competitive messaging during this time and motivate people to help? That’s the problem Second Harvest Food Bank brought to us. It was a problem we couldn’t wait to solve.
Second Harvest Food Bank and Middle Tennessee stood up to the bully.
Our solution was to create the Notes from Hunger campaign. It painted hunger as a cold, indiscriminate bully who can impact anyone. Targeted print and outdoor advertising let people know how far even a small donation can go to defeat hunger.
The results were inspiring. Our community responded in a big way and Second Harvest reported a 19.1 percent increase in online fundraising during the 2014 campaign. Here’s the number that really matters: 331,580 more meals were provided in Middle Tennessee, pushing the overall impact of the campaign to an incredible milestone: more than 2 million meals provided by online donors.
In addition to the Notes from Hunger campaign, we’ve had the privilege of working with Second Harvest on several other equally inspiring projects.
To defeat the bully that is hunger, we created:
- Responsive website
- Detailed site analytics reports
- Updated brand identity
- Promotional collateral
- Signage and vehicle wraps
- Email design
- Targeted print advertising
- Outdoor advertising
- Graphic annual report for public distribution
- Brand videos
- Food packaging design