63: Take On Your Legacy Campaign


Campaign Executive Summary

iostudio’s content creation machine is a force multiplier for the Army National Guard.


The Cinematic Flagship Video

The anchor content of the campaign features overlapping vignettes of Army National Guard soldiers who chose to take on their legacies.

Flagship Soldier Cutdown #1

This is one of four cutdowns from the flagship video that focus on individual soldiers.

Soldier Story #1: SPC Isabella Tan

Every soldier’s story is different. But there are unifying motivations that affect the decision to enlist. Isabella Tan wanted to be a role model for her family. iostudio made her story an inspiration for all recruits.

Soldier Story #2: SPC Isaac Alberto

Recruits who want to know more about what motivated SPC Isaac Alberto to choose the Army National Guard can learn what inspires him with this sharable emotional story. iostudio contact center operators and Guard recruiters are ready to share this link when they sense that a prospect needs just a little more inspiration.

Soldier Story #3: PFC Chelsea Hernandez

Perhaps the most powerful of all legacies is what we do for our children. Single mom PFC Chelsea Hernandez does it for her three boys. Grab some Kleenex!

The Legacy of Strength Email

“A Legacy of Strength” is one of the emails locked, loaded and ready to deploy as iostudio contact center operators and Guard recruiters engage with leads and prospects. There are many ways to Take On Your Legacy with the Army National Guard. iostudio’s mission is to serve them all up.

The Legacy of Knowledge Email

“A Legacy of Knowledge” is another ready-to-deploy email that iostudio contact center operators and Guard recruiters use to engage with leads and prospects. There are many ways to Take On Your Legacy with the Army National Guard. iostudio’s mission is to serve them all up.

The Legacy Campaign Landing Page

The hub of the campaign is housed on the Army National Guard website, where it is easily cycled into a homepage takeover depending on recruiting initiatives.

Take On Your Legacy Inspirational Social Post

Social media posts hit close to home for potential recruits who want to make a difference for themselves, their friends, their family and their country.

From the Social Stories Armory

This is just one of many social media story posts that are deployed within a rapid cadence of online activity. There are many ways to Take On Your Legacy with the Army National Guard. iostudio’s mission is to serve them all up.