A Digital Transformation Solution for Operational Success
At a time when recruiting demand was at an all-time high, U.S. Army National Guard’s recruitment force was burdened with a process that relied upon paper packets and manual data entry. Without operational improvement, the mission would not be met, and the cost would be our nation’s security. The client posed the question, if you can buy a car online, get a mortgage online, apply for college online, why can’t you join the military online? We got to work proving that you could.
How A User-Centric Experience Put Path to Honor On It’s Trail To Success
iostudio conceptualized, launched, and maintained the Path to Honor pilot program, a .com, user-centric experience featuring a secure, .mil-based web application that allowed users to complete the paperwork required to enlist in the U.S. Army National Guard from home.
Path to Honor provided users with 24/7/365 support, reduced redundancy and administrative burdens on the recruiting force by transferring the data from a user driven .com experience, directly to the traditional government platforms.
On the backend, this incredibly complex project integrated DoD systems to ensure data security and compliance while offering a highly functional front-end experience.
Recruiters Are Doing More by Doing Less
Not only were recruiters able to do more prospecting and less processing, but they were able to conduct continuous improvement on the process by analyzing conversion points and improving both UX (user experience) and customer care to maximize throughput by focusing on content and usability for the end user.
It was performance marketing far ahead of its time and a critical part of the U.S. Army National Guard meeting its readiness mission.