Using Video to Stand Out in a Crowded Philanthropic Space
Project Heart wanted to expand their fundraising efforts for children with congenital heart disease (CHD). To do that, they needed to mature their brand and differentiate themselves from other non-profits.
Project Heart’s Award-Winning Video Series Inspires Donors to End CHD
Our market research revealed individuals were more likely to donate when they knew where their funds were applied and if the cause was relatable to their personal experiences. iostudio used this insight to develop a series of award-winning videos and engaging collateral that went beyond traditional fundraising storylines to motivate donors to end CHD.
iostudio Helps Project Heart Increase Engagement and Digital Traffic with Omnichannel Video Content
iostudio’s Video team used photography and footage from real people to tell the story of CHD and created a poignant one-minute commercial spot titled, “Hearts Race”, that clarified what’s at stake for CHD patients and their families.
More Than Just Video, iostudio Took Out-of-Home Advertising a Step Further
We created a rejuvenated logo and visual identity, out-of-home advertising and unconventional experiential marketing tactics, all of which drove donors to Project Heart’s fundraising website.
By creating a cohesive brand and telling personal stories, iostudio helped Project Heart increase engagement and digital traffic, motivate donors and identify entirely new fundraising avenues.
Check out the Project Heart Case Study for examples of a comprehensive range of deliverables including the following:
- Exploratory Research
- Focus Group Moderation
- Brand Positioning & Narrative
- Communication & Campaign Strategy
- Content Strategy & Creation
- Graphic, Digital & Print Design
- Logo Design & Development
- Video Production
- Out-of-Home Brand Presence
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