Streamlined, Mission-first Digital Experience.
KEY BENEFITS
Transforming Heart Disease Cures With Technology
- Updated messaging to support new strategy for fundraising
- Optimized donation process for user-initiated contributions
- Improved user experience with simplified navigation
- Mobile-friendly design for on-the-go donors
We create digital platforms that get results. Connect with iostudio today.
Situation
Project Heart was undergoing a major transformation—not just in how they pursued a cure for congenital heart disease (CHD), but in how they funded the mission. Shifting from traditional research grants to a new model focused on funding a dedicated lab, the organization aimed to accelerate results, reduce overhead, and give donors something tangible to rally around.
At the same time, they were reimagining how to engage the CHD Warrior community and their supporters. Rather than rely solely on top-down fundraising, Project Heart wanted to empower individuals to launch their own campaigns—turning passion into action at the grassroots level.
To support both of these shifts, they needed more than just a website refresh. They needed a digital platform built for clarity, conversion, and community engagement. One that made the mission instantly clear, the giving process seamless, and personal fundraising easy and intuitive.
Project Heart didn’t come to us with a broken site. But in today’s digital landscape, “good enough” isn’t enough—especially when lives are on the line.
Solution
iostudio partnered closely with Project Heart to build a digital experience that matched their bold new direction. We streamlined the user journey, clarified the mission, and created the tools supporters needed to take action—whether that meant donating, starting a personal fundraiser, or understanding the impact of funding a lab.
Importantly, we built the platform to reduce operational overhead—automating key functions and empowering self-service fundraising—so more donor dollars could go directly to the mission, not administration. Throughout the process, we kept the design and messaging rooted in Project Heart’s identity, ensuring the platform felt fresh but familiar—and purpose-built for the future.
Impact
The new Project Heart website delivers a user experience that’s as bold and streamlined as their mission. It’s easier for donors to engage, simpler for the internal team to manage, and built to scale with the organization as their impact grows. Now, when someone lands on the site, they immediately understand the “why” and they’re given a clear, easy path to become part of the “how.”
Why It Matters
When someone’s ready to turn their personal story into action, nothing should stand in the way. Project Heart’s new platform makes it effortless to launch a fundraiser in minutes—no tech savvy required. That kind of intuitive experience isn’t just convenient—it’s critical. Because when the mission is urgent, and the momentum is personal, the right digital tools can turn compassion into real-world impact, fast.
Ready to build a platform that grows with you?
Your mission is evolving—your digital presence should evolve with it. Whether you’re scaling impact, simplifying internal processes, or creating new ways to engage your audience, your website should be a growth partner, not a bottleneck. If your website isn’t pulling its weight, it’s time for a change. Whether you’re trying to increase donations, improve user flow, or just bring your digital presence up to the level of your mission, we’re here for it. Let’s build something that works as hard as you do.