Strategic Planning

At iostudio, we believe in measuring twice and cutting once.

So before recommending brand or campaign activation, we start with some strategic fundamentals:

Goal-setting


Driving internal alignment around 
your business objectives and 
brand purpose

Stakeholder alignment

Auditing existing collateral and understanding stakeholder perspectives in order to produce an actionable, effective strategy

Research

Understanding the market, as well as your audience’s motives and needs, to inform an airtight strategy

Strategic planning


Connecting business goals and brand purpose to customer needs in standout, relevant ways

What you can expect from this process 
(it’s fun—we promise):

  • 60-minute goal-setting workshop with key stakeholders
  • Stakeholder interviews or focus groups
  • Audit of existing assets
  • Primary and secondary research (if necessary)
  • Executive summary of research presentation
  • Strategic planning session
image of colorful post-it notes pinned on a bulletin board

Strategic planning outputs:

  • Executive summary of discovery findings
  • Strategic activation recommendation(s)
  • Brand narrative and messaging framework
  • Campaign or channel strategies
  • High-level activation plan

See Strategy in action.