Rigsby’s Magic Card Maker: An AI-Powered Holiday Campaign
We Used AI to Create Real Connections
KEY BENEFITS
Spread a Little Holiday Magic
- Over 910 Christmas cards created and shared across Facebook, Instagram and Email
- Enabled visitors to get creative and develop a customized Christmas themed card to share with friends and family
- Using the groundbreaking Dall•E 3 image generation model ensured high image quality and creativity
- Over half of the creations were styled as Realistic and Cartoon
If you’re looking for more innovative ways to connect with others, give us a call.
Situation
At iostudio, we’re always looking for meaningful ways to connect—with our clients, our partners, and our community. This past holiday season, we created a new way to bring people together. Instead of sending the usual printed card, we handed the creative reins over to our audience—with a little help from an AI tool named in honor of Rigsby, our office labradoodle and unofficial Chief Joy Officer.
Solution
We built an interactive holiday campaign using an AI-powered Christmas card generator that let users enter their own holiday prompt—anything from “Santa surfing in Waikiki” to “a snowy night in space with reindeer astronauts”—and instantly receive a custom image to share. The results? Equal parts hilarious, heartwarming, and wildly creative.
Impact
This campaign wasn’t just about showing off a powerful tool for seasonal audience engagement. This was also about giving people a moment of joy and ownership during the busy holiday season. No two cards were the same, and that was the point: we gave our audience the gift of creativity, powered by cutting-edge tech and a healthy dose of fun.
910+
Unique holiday cards created in just a few weeks
Of course, no iostudio project is complete without the final sniff test from Rigsby, our office labradoodle and unofficial Chief Joy Officer. He made sure the vibe was festive, the interface was friendly, and the cards passed the tail-wag test.
700+
Unique visitors and a 4,848% engagement rate—well above average for a seasonal campaign
How Can AI Be Used in Holiday Marketing Campaigns?
Our AI Christmas card generator worked by creating a sharable digital holiday card based on unique user prompts.
- It put people in control: They could create exactly what they imagined—something that reflected their personality or made their kids laugh.
- It sparked conversation: Whether it was a client, a partner, or a team member, people shared their cards—and their laughs—with others.
- It showed what’s possible: A lighthearted project like this shows how AI can be used creatively, accessibly, and in a way that builds connection.
CARD EXAMPLES
‘Tis Always the Season for Audience Engagement
AI is More Than Automation and Analytics
Used thoughtfully, AI is a tool that helps people express themselves in new ways. This holiday card experiment reminded us that innovation doesn’t have to be serious to make an impact— but it does have to be human. (And labradoodle-approved, of course.)
So, if you got a card from us this past year featuring a snowman in a fighter jet or Santa walking a dinosaur, now you know that was the spirit of iostudio at work—meeting the moment with creativity, technology, and more than a little joy.