To App or Not to App
Answer these 3 questions before building an app “There’s an app for that!” Remember that declaration? The enthusiasm and practicality behind that phrase gave it
Category: Digital
Six UX/UI Steps to Customize Digital Products to Target Your Users
By understanding your audience and prioritizing user-centered design, you can create interfaces and interactions that feel natural and effortless. Learn how to customize UX/UI to get your users to convert without even thinking about it.
Four Insights to Market Life-Choice Products and Services
Meet the challenge head-on with smart marketing to get inside customer decision-making Your customers have a lot on the line in life-choice industries. Health care,
Picking the Numbers: Healthcare Data
As the industry evolves from B2B to B2C, here’s what every healthcare company should be watching—and why. Healthcare. It’s arguably the most rapidly changing industry
Master the Lead Magnet, Part 2
You can see it. The Internet is changing faster than we can open and close our Google Chrome tabs. Mark Zuckerberg even had to explain
Master the Lead Magnet, Part 1
Start Building Your Customer Base with Seven Unique Lead Magnets. “SAVE 20% TODAY when you place your first order! Just enter your email here.” Internet
4 Expert-Level Social Media Tips
The social landscape changes weekly. Here’s how to keep your bearings. Social media wasn’t born in 2004 when Facebook first opened its doors. That was
The UX of A
User Experience Insights from the Home Pages of Our U.S. Military You think it’s tough for you to attract new customers? What if signing up
The Bait and Click
Six Ways to Get Clicks Without Losing Cred “You won’t believe these 6 secrets that made this CMO generate 3x more leads with the same
Four Ways to Nail Your Website Refresh
There isn’t just one right way to pull off a website refresh. But, there sure are a whole lot of wrong ones! And, unless you