U.S. Army National Guard
Custom Website Management
Solution
How to Empower State Marketing Professionals and Protect Your National Brand
Key Benefits
The mission and brand of the Army National Guard is consistent across America, but there are 54 states and territories that each need control of their individual marketing message and lead management.
- A custom Content Management System (CMS) ensures national brand integrity and provides maximum content flexibility
- By providing centralized hosting and administration, each state and territory can minimize cost and maximize compliance
- An easy-to-use platform enables non-technical marketing professionals to edit and update content in real time
Situation
The need to protect your national brand and support custom, local marketing exists from retail to restaurants, finance to healthcare, and real estate to automotive. McDonalds, Bank of America, and Toyota all do it. The Army National Guard (ARNG) is no different. Nationwide, across 54 states and territories, the ARNG recruiting mission is supported by their website, NationalGuard.com. The information needed to support the decision to serve your country can be found easily at the national website, but what about the state mission for the ARNG? To know what your state offers, prospects turn to the website for their state or territory, so it is critical that the national brand message is protected, and lead processing is both secure and standardized.
Solution
From the beginning, iostudio adopted a “security first” priority for the ARNG state website CMS and, after researching off-the-shelf solutions, it was determined that a custom platform would best extend the resources already built into NationalGuard.com and mitigate any risk associated with commercial software solutions. Stakeholder research led to an enhanced feature set specifically designed to support the client’s business goals. Common features like adding pages, links, and content were supported with standardized tools and page widgets to ensure brand integrity and a consistent user experience. The rollout of the new platform was fully supported by a white glove, one-on-one overview and training initiative designed to increase adoption.
Impact
Putting the publishing power into the hands of the state-level marketing professionals gave them real-time results and reduced the time for some of the update tasks from two weeks to 15 minutes! In military speak, it was a true Force Multiplier. Other improving metrics indicated that usage of the new platform was heading the right direction:
+ 33.3%
Visitor time on page
+ 188.8%
Lead data captured
+ 48.8%
Views to the pages
Our Content Management System (CMS) features a powerful State Location Manager designed to streamline the management of recruitment locations across the U.S. Easily add, organize, and update state-specific locations through a user-friendly interface. This tool ensures accurate and efficient tracking of recruitment hubs, helping you maintain a well-structured and accessible location database for each State & Territory National Guard.
Our CMS includes a powerful Component Customize feature, enabling you to fine-tune every detail of your components. Effortlessly manage a component's style, content, layout, and more through an intuitive interface. Whether you're adjusting colors, modifying text, or rearranging layouts, this feature provides complete control, allowing you to create highly personalized and visually stunning web pages with ease. Perfect for designers, developers, and content creators who demand precision and flexibility.
Our Media Gallery feature, designed to efficiently manage all your images and videos. With an intuitive interface, you can easily upload, organize, and access media assets for your pages. This feature streamlines content creation, ensuring your visuals are always at your fingertips for seamless integration into your designs and components. Perfect for maintaining a well-organized and professional media library!
Stringent security and compliance requirements were key factors in selecting AWS GovCloud for iostudio-designed Army National Guard CMS.
iostudio partnered with AWS GovCloud based on its robust compliance and security posture, scalable and reliable architecture, as well as its cost-effectiveness. AWS GovCloud is designed to host critical data and regulated workloads, meeting the rigorous standards required by U.S. government.
The scalability and reliability of the AWS global infrastructure allows iostudio to easily scale its website services as needed, while maintaining high availability and fault tolerance for mission-critical applications. Capitalizing on the latest cloud-based innovation ensures a smooth migration and a future-proof platform while the pay-as-you-go model of AWS GovCloud enables iostudio to optimize the government’s financial investments and only pay for the resources it utilizes.
+33.3%
Visitor time on page
+188.8%
Lead data captured
+48.8%
Views to the pages
Dive into content marketing solutions that protect your brand and empower your people.
You invest heavily in your brand and your people—iostudio can strategically craft the content management solutions you need to save time and money, improve productivity, and meet your business goals. iostudio’s solutions are business solutions. Let’s connect and we’ll show you how.