Audience Engagement

Engaging an audience precisely and professionally is a vital piece of our holistic approach to marketing communications. Nothing beats hearing directly from the mouths of your people. It’s the key to our long track record of effective audience engagement and recruitment marketing.

We are an authority on brand representation and data collection. iostudio’s approach to audience engagement ensures your audience’s interaction with your brand or institution will be enriching, actionable and carefully guided by subject matter experts. The information gained from these interactions is key to shepherding success.

The ability to quickly staff and deploy an agile and effective contact center from anywhere for anywhere is an invaluable resource to engage your audience. 

Recruitment marketing, COVID-19 contact tracing and brand engagement on the deepest level is our wheelhouse. We learn and analyze your audience’s habits, adhere strictly to your key business goals and build out the right communications solution to move your audiences to meaningful action.

COVID contact tracing app, a key audience engagement tool.

COVID-19 Contact Tracing

Data is the front lines. Finding a cure and forging a recovery depends on strong and effective data collection and handling. The ability to timely staff and operate an expert and widely dispersed contact center is crucial. And that’s exactly what we do. Learn more about our contact tracing capabilities.

Computer monitor displaying key audience engagement metrics.

Lead Generation & Filtering

It’s not about finding customers. It’s about finding the right customers. We separate the window shoppers from the customers who are ready to buy. It’s audience engagement with direct bottom-line impact.

Audience engagement metrics displayed on a laptop.

Cross-Channel Integration

Cross-channel integration combines our two loves: targeted content and pinpoint-accurate delivery.

Data & Analytics

OK, we admit it … we have three loves: content, efficiency and numbers. What can we say? We love a lot of things. And data shows us (and you) how effective your audience engagement and recruitment marketing initiatives are.

Illustration showing an audience engagement solution.

Precision Recruiting

Some recruits are a little more high-maintenance than others. We love those recruits! And we love hiring them. Doctors, military chaplains, pilots—we’re great at talking to the kind of people who are hard to find but priceless to have when you need them.

iostudio subject matter experts provide one-on-one audience engagement that gets results.

Subject Matter Expert Staffing

We are committed to subject matter expert staffing. For example, 70 percent of our National Guard contact center staff are current or former Guard members.

Tech Support

Whatever we build for you—app, website, call center, high profit margin—we’ll be there, whenever you need us.

Engagement Case Study:

America’s Navy

Reporting is a linchpin of effective audience engagement.

THE CHALLENGE

The U.S. Navy is required to maintain more than 300,000 sailors annually. Managing more than 200 inbound inquiries and 1,000 outbound calls per day, the Navy’s official recruitment contact center needed a partner to focus on efficiency and deliver highly qualified recruitment leads at greater speed to Navy recruiters.

 

THE SOLUTION

Drawing on our depth of experience with process improvement, we implemented innovative solutions that went beyond traditional contact center scripts to deliver meaningful engagements. As a result, successful contract leads spiked greater than 5 percent in the first year. With a spotlight on specialty recruiting, we transformed chaplain recruitment by staffing highly trained subject matter experts, and we delivered nearly four times the target quota for qualified candidates.

Illustrated example of audience engagement and recruitment KPIs.

IOSTUDIO DELIVERED

  • Inbound contact center management and staffing
  • Outbound contact center management and staffing
  • Resume mining
  • Specialty recruitment strategy and modeling
  • Data collection, reporting and analysis
  • Information systems

Engagement Case Study:

McKesson

Powerful audience engagement platform created for iostudio client McKesson.

 

THE CHALLENGE

McKesson sought to engage military veterans and show them that their company offers viable careers where veterans can directly apply their military skills. McKesson required a tool to bring that engagement into tangible reality for their target audience.

 

THE SOLUTION

With a firm understanding of the challenges faced by transitioning veterans, our subject matter expertise enabled us to envision a web application that matches military occupations into McKesson careers to help McKesson engage their target audience and match them with openings at McKesson. Leveraging our award-winning interactive development and UX/UI design expertise, we crafted an engaging, mobile-friendly tool to match military job experience with open positions at McKesson.

 

IOSTUDIO DELIVERED

  • McKesson Military Skills Translator web application
  • Interactive design and development
  • Copywriting/editing

Engagement Case Study:

National Guard

Secure online platform tracks and reports on audience engagement for Army National Guard .

THE CHALLENGE

The Army National Guard’s recruiting contact center receives more than 500 inbound inquiries each day. Calls, emails, mobile chats and forum questions come in from interested individuals, parents, spouses, current service members, community members and community leaders. The Guard required a contact center that could maintain the Guard’s brand position as a community-focused service while driving the recruiting pipeline.

 

THE SOLUTION

iostudio introduced and developed the subject matter expert model to the Guard in 2007. For more than a decade, we have staffed current and former Guard soldiers as contact center operators. The experience of this team—augmented by HIPAA, Information Awareness and enlistment-specific training—enables each operator to provide one-call resolution to each inquiry. Going a step further, we developed tiers of prequalification and motivation to better notate the readiness of each recruiting lead, and secure processes to deliver insightful and actionable information to the Guard recruiters in real time. The result is an industry-leading conversion rate of inquiries to recruiting leads, exceeding 30 percent on average.

Illustration shows multiple points of audience engagement for the Army National Guard.

IOSTUDIO DELIVERED

  • Contact center management and staffing
  • Contact center operations and equipment
  • Quality assurance management
  • Interactive design and development
  • Data and analytics