Audience Engagement

We are an authority on brand representation and data collection. iostudio’s approach to audience engagement ensures your audience’s interaction with your brand or institution will be enriching, actionable and carefully guided by subject matter experts. The information gained from these interactions is key to shepherding success.

The ability to quickly staff and deploy an agile and effective contact center from anywhere for anywhere is an invaluable resource to engage your audience. 

Recruitment marketing, COVID-19 contact tracing and brand engagement on the deepest level is our wheelhouse. We learn and analyze your audience’s habits, adhere strictly to your key business goals and build out the right communications solution to move your audiences to meaningful action.

THE CHALLENGE

The U.S. Navy is required to maintain more than 300,000 sailors annually. Managing more than 200 inbound inquiries and 1,000 outbound calls per day, the Navy’s official recruitment contact center needed a partner to focus on efficiency and deliver highly qualified recruitment leads at greater speed to Navy recruiters.

 

THE SOLUTION

Drawing on our depth of experience with process improvement, we implemented innovative solutions that went beyond traditional contact center scripts to deliver meaningful engagements. As a result, successful contract leads spiked greater than 5 percent in the first year. With a spotlight on specialty recruiting, we transformed chaplain recruitment by staffing highly trained subject matter experts, and we delivered nearly four times the target quota for qualified candidates.

 

THE CHALLENGE

McKesson sought to engage military veterans and show them that their company offers viable careers where veterans can directly apply their military skills. McKesson required a tool to bring that engagement into tangible reality for their target audience.

 

THE SOLUTION

With a firm understanding of the challenges faced by transitioning veterans, our subject matter expertise enabled us to envision a web application that matches military occupations into McKesson careers to help McKesson engage their target audience and match them with openings at McKesson. Leveraging our award-winning interactive development and UX/UI design expertise, we crafted an engaging, mobile-friendly tool to match military job experience with open positions at McKesson.

 

IOSTUDIO DELIVERED

• McKesson Military Skills Translator web application
• Interactive design and development
• Copywriting/editing

THE CHALLENGE

The Army National Guard’s recruiting contact center receives more than 500 inbound inquiries each day. Calls, emails, mobile chats and forum questions come in from interested individuals, parents, spouses, current service members, community members and community leaders. The Guard required a contact center that could maintain the Guard’s brand position as a community-focused service while driving the recruiting pipeline.

 

THE SOLUTION

iostudio introduced and developed the subject matter expert model to the Guard in 2007. For more than a decade, we have staffed current and former Guard soldiers as contact center operators. The experience of this team—augmented by HIPAA, Information Awareness and enlistment-specific training—enables each operator to provide one-call resolution to each inquiry. Going a step further, we developed tiers of prequalification and motivation to better notate the readiness of each recruiting lead, and secure processes to deliver insightful and actionable information to the Guard recruiters in real time. The result is an industry-leading conversion rate of inquiries to recruiting leads, exceeding 30 percent on average.