Recruitment Marketing
Attract top talent by showcasing your company culture, values and opportunities, making you stand out in a competitive hiring market.
Make others want to be part of your story.
Tell your organization’s story and paint a vivid picture of what it’s like to work there. From highlighting employee testimonials and success stories to showcasing your commitment to career development, you can create a compelling narrative that resonates with candidates on a personal level. Humanize your brand to connect with candidates on an emotional level—you will build trust, credibility and loyalty before they even step foot in the door.
A rewarding employee experience begins with an outstanding candidate experience.
Effective recruitment marketing reaches beyond career pages and applicant software. When it comes to recruitment, your employee value proposition is only as good as your ability to communicate what you have to offer.
Recruitment Marketing helps you attract and retain top talent.
Understanding what matters most to your candidates is essential for attracting top talent. Here are some ways we can help you stand out among your competitors:
Look Around... Do the Research
Before pushing messaging out, let’s make sure that it’s an accurate reflection of how your employees feel. When you can stand behind your brand promise, your newest employees will turn into your most loyal ambassadors.
Authenticity Matters
Your people matter, so let’s show that. When a job has been filled, email your candidates, and thank them for their time and interest, even if you went in a different direction. Respecting their time will go a long way.
Focus on Your Differentiators
Candidates want to know what makes your organization unique, and how you live the values you promote. Use your careers page to showcase the ways your founding principles are carried out in the workplace.
Emphasize Growth Opportunities
Through storytelling and in employees’ own words, give examples of how you invest in employee development. Highlight mentorship programs and career progression.
Work-Life Balance
Promote an inclusive environment and healthy work-life balance. Candidates seek environments that value their well-being and celebrate the differences that make your organization well rounded.
Recognition and Appreciation
Celebrate achievements, big or small. Use your social media channels as a place to recognize employees publicly and express gratitude.
Capabilities
Looking to uplevel your recruiting and retention efforts?
Depend upon our 20 years of expertise. Our services include:
Employer Branding
Candidate Experience (UX/UI)
Digital Design
Content Management Systems
Content Development
Direct Mail
Full-funnel Recruitment Marketing
Email Campaigns
Event Support
Lead Generation
Retention Programs
Platform Management
Community Engagement
Reporting and Analytics
Process
You will find, engage and attract candidates through targeted recruitment marketing solutions.
Our effective, efficient and established process begins with research and flexes based on your business needs.
1. Discovery
Clarifying recruiting goals and challenges, whether internal or external
2. Documentation
Solidifying goals and project plans
3. Development
Creating the individual deliverables that will shape the campaign
4. Deployment
Launching the campaign
