Field Guide to Functional Content Marketing

Covers of the iostudio

Why master the art (and science) of functional content marketing? Because when you do, you can create true connections with your customers.

When everything you create is purpose driven, your brand messaging becomes more than just talk. That’s because you’re connecting with your audience by giving them something they can use. And you’re empowering your clients with an understanding of the real impact of your brand on their lives.

 



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About the Authors

 

Illustrated headshots for Keith Kawasaki and Gene Bedell, co-authors of the Field Guide to Functional Content Marketing

 

Keith Kawasaki and Gene Bedell have developed marketing strategies for hundreds of branded publications, digital experiences and integrated campaigns for national brands, microbrands and government agencies. They enjoy talking about marketing to anyone who will listen, and sometimes to folks who don’t.