Field Guide to Functional Content Marketing

Functional content marketing is ultimately about empowering your audience through brand messaging—and empowering yourself and your clients with an understanding of the impact of your marketing.

 


 

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About the Authors

 

 

Keith Kawasaki and Gene Bedell have developed marketing strategies for hundreds of branded publications, digital experiences and integrated campaigns for monolithic brands, microbrands and government agencies. They enjoy talking about marketing to anyone who will listen, and sometimes to folks who don’t.